Old image
The Federación Plataforma Trans logo was somewhat chaotic. While it incorporated key imagery from the movement—such as the flag, the transgender symbol, and clasped hands representing community—it lacked cohesion and organisation in its elements. It was from this logo that the process began to synthesise all these elements into a more iconic and orderly design.
Colours
The colour palette was based on the colours of the trans flag.
Typeface
The Roboto typeface is a sans-serif font, which makes it easier to read in the environments where this logo is used as a symbol or icon—for example, on flags waving at a demonstration.
Logo system
This combination mark also allows use as an icon (that is, using only the symbol without the text).
Clear space
Minimum clear space to be maintained when placing the logotype on any asset.
Mockups
Some mockups to illustrate the application of the logotype on different materials.
Applications
Some applications currently in use by the Federación Plataforma Trans.
