Birth
Generarde was born from an informational triptych by Apoyo Positivo, which presented different forms of identity in a simple and clear way. We needed a friendly and ambiguous character who could move freely across the entire spectrum of gender and sexuality.
The Character
Based on the triptych, a modular character was created that can change its appearance according to the communication needs. With different options for eyes, mouth, body, and clothing, it adapts to various messages and campaigns for Apoyo Positivo.
Modules
Generarde is a modular character that can change its appearance according to communication needs. With different options for eyes, mouth, body, and clothing, it adapts to various messages and campaigns for Apoyo Positivo.
Social media application
Here are some applications of Generarde in Apoyo Positivo’s instagram posts:
Modular game
Click on the different buttons to build your favorite Generarde:
