The box
The box, designed to hold the special edition Fanta cans, aims to immerse the user in the world of Beetlejuice Beetlejuice (2024). When opened, a green-lit edge turns on, evoking the summoning of the iconic underworld bio-exorcist. It was sent to various content creators to promote the film’s release.
Below are some 3D renders created to preview the box before production:

