Tintof aka. Rubén Evangelista

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Fanta x Beetlejuice
Fanta x Beetlejuice

Fanta x Beetlejuice

2024

Creation of a Fanta x Beetlejuice box for social media content creators as part of the Hogarth team, for the release of the film Beetlejuice Beetlejuice.

#illustration

#social media

#advertising

#merchandising

#collaboration

The box

The box, designed to hold the special edition Fanta cans, aims to immerse the user in the world of Beetlejuice Beetlejuice (2024). When opened, a green-lit edge turns on, evoking the summoning of the iconic underworld bio-exorcist. It was sent to various content creators to promote the film’s release.

Below are some 3D renders created to preview the box before production:

Fanta x Beetlejuice
Top view of the 3D simulation of the closed box.
Fanta x Beetlejuice
Side view of the closed box.
Fanta x Beetlejuice
Partially opened box with the LED light already activated.
Fanta x Beetlejuice
Opened box displaying the 7 cans inside.

On social media